Privacy Policy

1. What We Collect

When you use Ikigai, we collect information you provide directly:

• Quiz responses (personality, values, interests, work preferences)
• Email address (if you sign in via magic link or Google)
• LinkedIn profile data (if you choose to upload it)
• Payment information (processed securely by Stripe, we never see your full card number)

Analytics and advertising tags on this site (Google Analytics, Google Ads and the Meta pixel) also record which pages you visit and which steps you reach, such as starting or finishing the quiz, or completing a purchase. Those tags never receive your quiz answers, your matches or your email address.

2. How We Use It

• Generate personalized career matches and roadmaps
• Save your results so you can return to them
• Process payments for premium features
• Improve the accuracy of our matching algorithm
• Measure which ads bring people who finish the quiz, and buy more of those ads

We do not sell your personal data to third parties, and your quiz answers, your matches and your uploaded profile are never sent to an advertising platform.

We do use advertising measurement. Google Ads and the Meta pixel are told when someone starts the quiz, finishes it, or buys, together with coarse context such as whether you described yourself as a student or a career changer and whether you uploaded a profile. That is how we know which ads work. This page used to say we do not use your data for advertising, which those tags have made untrue since they were installed.

3. AI Processing

Your quiz answers and profile data are sent to AI models (Anthropic Claude) to generate personalized career insights, roadmaps, and profile readings. If you upload a LinkedIn PDF or a resume, the file itself is sent to the same model to be read. This data is processed in real-time and is not stored by the AI provider for training purposes. We never write the uploaded file to our own storage: it exists only for the length of that one request.

4. Data Storage

Your data is stored securely on Supabase (hosted on AWS). Payment processing is handled entirely by Stripe. We use industry-standard encryption for data in transit (TLS) and at rest.

5. Your Rights

You can request deletion of your data at any time by emailing selinaspassport@gmail.com. We will delete your account and all associated data within 30 days.

6. Cookies

We use essential cookies for authentication (Supabase session tokens), and a first-party cookie that remembers where you arrived from so we can attribute a signup to the right campaign. The analytics and advertising tags described in section 2 also set their own cookies, including Google Analytics (_ga) and the Meta pixel (_fbp). This page used to say we use no tracking or advertising cookies, which has not been accurate since those tags went in.

7. Changes

We may update this policy from time to time. Material changes will be communicated via the app or email.

8. Contact

Questions? Email selinaspassport@gmail.com